Find Out If Ads Work Before Your Shop Spends Big
Posted on 22nd Oct 2026 12:14:10 in Digital Growth Tips
Tagged as: paid ads, google ads, small business advertising, ad budget, digital growth tips
A two-week paid-ads test for small shops: choose one measurable action, set a budget you can lose, read the cost per sale, and decide with arithmetic instead of guesswork. Includes worked examples in rupees, budget caps, the settings that quietly waste money, and the checks to do before you spend anything.
Festive Online Sales Disappoint: Brands Cut Ad Budgets 40 Percent
Posted on 22nd Oct 2026 12:08:20 in Business, Digital Marketing
Tagged as: festive e-commerce India, D2C brands, quick commerce advertising, online sales, small business marketing
India's festive e-commerce GMV fell 7-10 percent in the first four days as electronics prices jumped. D2C brands are cutting ad budgets by 40 percent and holding back discounts as quick-commerce ad rates climb 30-40 percent.
Razorpay Opens ChatGPT Advertising to Indian Brands
Posted on 6th Oct 2026 12:11:49 in Business, Digital Marketing
Tagged as: ChatGPT Ads, Razorpay, OpenAI, Digital Marketing, Indian Brands, AI Advertising
Razorpay has deepened its partnership with OpenAI to help Indian brands advertise inside ChatGPT through its Engage platform, with Tanishq, Tata Neu, Fastrack and six other brands in the first wave.
Google Retires Dynamic Search Ads: What the AI Max Transition Means for Indian Small Business Advertisers
Posted on 10th Sep 2026 06:11:51 in Business, Digital Marketing
Tagged as: Google Ads, AI Max, Dynamic Search Ads, digital marketing, SME advertising, PPC
Google is retiring Dynamic Search Ads, with automatic migration to AI Max now scheduled for February 2027. Here is the full timeline, and what Indian small business advertisers should do before the switch.
What Are QR Codes and How Can They Benefit Your Business?
Posted on 13th May 2023 06:01:19 in Business, Digital Marketing, Social Media Marketing
Tagged as: QR codes, business, marketing, mobile marketing, digital marketing, customer engagement, advertising, scanning, mobile devices, offline-to-online, lead generation, contactless payments, inventory management, product information, event management, user exp
This blog post explains what QR codes are and how they can benefit your business. It discusses the basics of QR codes, their benefits, and how to create them. By the end of the post, readers will have a good understanding of how QR codes work and how they can be used to improve their marketing strategy.
